11 Strategies To Get Clients As A Real Estate Agent

1. Begin with people you already know
2. Strive to meet new people
3. Follow up with clients
4. Post on social media often
5. Build a Website and include strong web content
6. Make use of IDX feed on your Website
7. Add Live Chat to your Website
8. Use high-quality photos
9. Use signs ("Coming Soon" & Sold)
10. Research
11. Say "Thank You"

Real estate is a competitive business, and for the past decade, it has had interesting up and downs. But fortunately, there's enough business to go around. Many people are continually listing their homes for sale, searching for rental houses and looking for flats to buy. Nevertheless, if you are a real estate agent and you don't advertise yourself, you rob yourself and miss out of action for an opportunity to build a lucrative career. In 2019, you need to think of ways to improve your business and get great strategies on how to do it right. Lucky for you, we have great ideas to strength your real estate business and build a productive career out of it.

1. Begin with People You Already Know

Start by reaching out to the people who knows you first. Let them know you have established a career as a real estate agent. Tell friends, family members, former colleagues, church members, etc. Remember that although your acquaintances, friends, and family may trust you as a person, it might take them sometimes to trust you as a real estate professional. Be patient and don't be pushy. Once you get your first lead, nurture the relationship. It will generate a repeat and referral business. According to research, on average, referrals account for 90% of real estate transactions while 92% of people trust the recommendation from family and friends in any form of market.  Thus don't be nervous about asking your happy clients to pass on the information alongside your business card. Chances are, they will be happy to do that and in return, you will gain potential future customers.

• Strive To Meet New People

Enlarge your network by making it your mission to meet new people. Every day, ensure you meet a new person and let them know what you do. Here are a handful of ways of doing that;

• Talk to your neighbors
• Join gym
• Volunteer in the event happening in your neighborhood
• Attend events
• Join meet up
• Talk to strangers

Let as many people as possible know that you are a real estate agent as you put more of your effort and focus on building relationships. Face the world with a genuine interest and open heart in getting to know people. With a lot of trusts, your new found friends will be glad to provide referrals or even work with you when in need of houses to let or when selling or buying homes.

• Follow Up With Clients

It's critical for real estate agent to stay in touch with their past clients. For many people, buying, renting and selling of land and houses don't happen many times in their lives, but once it does, you want to be the real estate agent they will contact. If you haven't started, begin sending email newsletters regularly with full of valuable information meant to help them. By reaching out this way frequently, your past clients are more likely to remember you once in need of your service again. 

• Post on Social Media Often

In our contemporary days, everyone uses social media to update about their lives, but for you as the broker or a real estate agent, are you making use of this channel to nature and develop your business? If your answer is no, this should be your 2019 resolution. Meet your prospect clients where they are: online.
While still on this, one big mistake many agents make with social media is posting home listing only. Make it a habit of posting ng variety of services such as land for sale, vacant houses, houses for sale etc. Also, ensure you share value-rich content that is of help to every person. Request your network to engage and share with you their thoughts in the comment section and make sure you respond once they do.

• Build a Website and Include Strong Web Content

This is one of the powerful tools for anyone who wishes to establish their real estate career. When people are in need of professionals, they usually search online including professional real estate agents. Without spending a lot of your money, you can begin with a basic website and give the number of available and easy to use website template; you don't need to be a tech guru to start. On your website, create strong web content. You can include the area you serve, type of client you are looking for and information about your credentials. You can also add a blog that features about selling a house, buying a home, content about mortgages, etc. Incorporate some keywords that your client use when searching for properties and agents in your location. Optimize content by using relevant keywords and ensure you include them naturally. For instance, if you are a real estate agent in Rongai, you can add phrases such as "Rongai home buying tips," "How to buy a house in Rongai" "Finding the best property agent in Rongai," "available houses for sale in Rongai." The easiest ways to get a flow of clients through your website is by writing blogs regularly. This way, you will generate lots of leads through searches at a reasonable cost and relatively little effort. So that clients can find you, create a strong online presence- combine it with a robust explanation of the services you offer- client testimonials and what sets you apart to prove that your worth is essential.

• Make Use of IDX Feed on Your Website

Once you have an up and running website, another most successful way to get many real estate clients is by creating a website with a boost from Google AdWords and internet data exchange (IDX) feed. It allows you to feature your listings as it pulls them direct from multiple listing services (MLS) and display them in a search-friendly method. This way, you are able to track what clients are searching for and suggest similar properties. With a listing that meets a leads home search parameters, your website will provide you with the capability to push the listings to the lead.

• Add Live Chat To Your Website

Hopefully, you have managed to drive traffic to your website using the above tips, but what happens once a potential client is in your site? It's crucial for you to be there when a customer is in need of you. The best way is to add a live chat to your website covering 24/7. It is the most effective tool when it comes to conversations in your site. It allows your visitors to ask questions and get replies in real-time instead of going somewhere else to get their questions answered. Live chats build a stronger user experience, and it gives you valuable information to follow up and reach out. 

• Use High-Quality Photos

Everyone can tell the difference between a hurried snap and high-quality professional photo, even the people who are inexperienced. If you are searching for a new house and the pictures are at strange angles, blurry and grainy, there are high chances that the impression of the home will not be as positive as it could be when the photos are clearer. There is no excuse in 2019 for using poor quality photos in your marketing collateral. You don't even need to spend a lot of money on hiring a photographer, nowadays our mobile phones come with editing apps at our fingertips, and some of them are free. Take a little more time to take a quality image, try out different angles. You can search for plenty of tricks and tips online on how to get better with this. Potential home sellers and buyers will take notes and appreciate it.

• Use Signs ("Coming Soon" & Sold)

These two signs are tried, tested and proven ways to generate interest in your expertise and properties. "Coming Soon" helps to build up the anticipation even before the property hits the market. As for "sold" sign, it's effective as it gathers leads from buyers who missed on the property. They will want to make sure that they won't miss again.

1. Research

When you are a real estate agent, the last thing you should tell your client is "let me get back to you," "I don't know that." To avoid such statements, spend much of you time find out about the market, researching your neighborhood, knowing the flats with the vacant houses, the price of the houses and land, etc. ensure you know everything that is happening in your area.

1. Say "Thank You"

The first thing you need to do once referrals start rolling up is sending handwritten thank you note to the person who made it happen. A personal note will go a long way to show gratitude and strengthen the relationship. Go a step further and include a shopping voucher with the note. Reward the behavior you wish to see happening often.
Take Away

In every business customers are the lifeblood and as the real estate investor, even if your properties are selling very fast, make sure you never run out of prospective clients. Know how to generate enough leads because this is the key to your success. If you are finding it hard to get a prospect, the above tips will help to get clients.